BOARD: BIG BOSS
Client Request: Transform the Harper’s Bazaar reference into a full mood board to guide the rest of the shoot.
Concept Summary: To highlight the “Power” aesthetic of the original reference, I curated a board featuring deep jewel tones and structured textures like tweed and bouclé. I selected specific references for beauty and posing to highlight how the final photos should exude confidence and professionalism. My goal was to provide a clear visual guide that ensures the entire production reflects a strong, timeless style.
BOARD:
LIQUID GOLD
Client Request: Develop a modern editorial concept inspired by the Fendi Spring/Summer 2022 campaign.
Concept Summary: I pulled inspiration from the “Studio 54” disco era to curate a “Liquid Gold” vision. I selected references that showcase luxe furs, classic prints, and high-shine fabrics that reflect light—like satin and lamé. To build a complete guide for the shoot, I provided direction for bold hair, radiant makeup, fluid poses, and clean lighting to ensure the final result feels both vintage and expensive.
BOARD:
WHIMSY WONDERLAND
Client Request: Design a fairy-tale like mood board that blends the 1970s disco-glam inspired Fendi Spring/Summer 2022 campaign with a fresh, modern spring feel.
Concept Summary: Using the Fendi campaign as a foundation, I curated a “Whimsy Wonderland” board featuring a soft, dreamy palette of pastels. I selected reference images that highlight fringe and floral textures to demonstrate how movement can add playfulness to a look. To complete the vision, I provided direction for hair, beauty, and lighting to ensure the final aesthetic felt lively, imaginative, and fun.
BOARD:
THE ECCENTRICS
Client Request: Develop a high-energy mood board inspired by the Louis Vuitton Cruise 2022 campaign that merges retro-pop style with modern, maximalist streetwear.
Concept Summary: I curated a visual strategy focused on the idea of “intentional clashing”—using references that pair vibrant color-blocking with a mix of prints like plaid, stripes, and florals. By selecting examples of layered materials like leather, knitwear, and mesh, I established a roadmap for a bold and eccentric street-style look. To balance the busy patterns, I provided direction for natural “no-makeup” beauty looks, even lighting, and performative poses to ensure the final production feels quirky and unconventional.
BOARD:
STREET ARISTOCRAT
Client Request: Create a mood board inspired by the Vivienne Westwood Autumn/Winter 2021-22 campaign that blends high-society elegance with modern street style.
Concept Summary: I curated a “Street Aristocrat” board using the Westwood reference to show a blend of classic prints—like stripes and plaid—with knits and denim. To bridge the gap between different eras, I selected reference images featuring hairstyles inspired by Black culture and the Regency-era to complement a neo-expressionist street aesthetic. I recommended “frozen” poses that mimic classical art pieces and moody, cinematic lighting to build a concept that feels like an antique painting brought to life.
BOARD:
CLIQUED UP
Client Request: Transform the Gucci reference into a full mood board that has an edgy, minimalist vibe.
Concept Summary: Using the Gucci reference as a foundation, I built a “fashion clique” concept with reference images that feature sleek silhouettes and leather textures. I provided specific direction for “confrontational” group poses and intense eye contact to create a sense of authority. To ensure a sharp editorial finish, I recommended bright studio lighting and “wet-look” hair to complement the high-end, minimalist aesthetic of the clothing.
BOARD:
DESERT GLAM
Client Request: Using the desert-themed H&M Studio Spring/Summer 2022 campaign as a reference, develop a high-fashion mood board that contrasts natural landscapes with neutral and bold, neon fashion.
Concept Summary: I curated a “Desert Glam” narrative based on the provided reference image. To complement the movement of the flowing fabrics, I recommended short or sleek, pulled-back hair and glowing, sun-kissed makeup. I also provided direction for wide, commanding poses and direct lighting to ensure the final images felt powerful and high-fashion.
BOARD:
ELEVATED ESSENTIALS
Client Request: Transform the neutral-toned Max Mara reference into a high-end, business-casual editorial concept.
Concept Summary: The reference image focuses on highlighting cozy textures, like soft knits, with sleek materials like satin. To build on the original Max Mara reference, I provided specific direction for clean, polished beauty and active, confident poses. I also recommended soft studio lighting to highlight the different fabrics while keeping the overall look feeling expensive and modern.
BOARD:
MODERN GENTLEMAN
Client Request: Develop an original high-fashion editorial concept for menswear focused on sharp, architectural tailoring.
Concept Summary: I created a “Modern Gentleman” theme that blends traditional suits with a slight avant-garde edge. I used reference images that feature structured shapes, a mix of classic fabrics—like wool and velvet—and pops of deep red to add drama. I recommended powerful, “statuesque” poses and moody, cinematic lighting to ensure the final result felt sophisticated and mysterious
BOARD:
URBAN VARSITY
Client Request: Develop an original mood board that combines streetwear with sporty style.
Concept Summary: I designed an “Urban Varsity” theme centered on oversized, layered clothing like baggy denim and heavy jerseys. I used reference images that convey the relaxed & unbothered but intentional vibe. I recommended candid, “caught-in-the-moment” poses and bright, clean lighting to make the colors and textures of the clothes stand out for a fresh, modern finish.
Arielle Louise 